Wired is building content for non-existent Apple tablet

Seth Weintraub
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November 18, 2009
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According to Peter Kafka, Condé Nast Publications is readying its Wired publication for the Apple tablet....if one ever exists.  According to his report, Wired is somehow working with Apple, though Apple won't acknowledge that the hardware exists for the project they are working on. 

So who’s going to make those gadgets? Condé Nast CEO Chuck Townsend says his company is working closely with Hewlett-Packard (HPQ) and that it has also been communicating its plans to Apple. But Townsend made a point of saying that Apple executives themselves refuse to acknowledge that they’re actually planning a tablet: “They’re not talking to anybody openly,” he says.

Although we'd love to see Wired on an Apple tablet, there is one other problem with Condé Nast's plans. The tablet solution they are working on is being built on Adobe's Air platform. Apple is far, far, far from guaranteed to allow Air applications to run on its tablet platform...if one even exists.  Adobe's has been trying unsuccessfully to get Flash on the iPhone for over two years.

Comments (6)

Kevin (not verified) | November 19, 2009 - 12:19am

FYI, I work for a software company that is directly tied to Publishers. All the Publishers are incredibly scared of this apple tablet, even though it's not even confirmed that it exists. Trust me that Conde Nast is not alone - everyone is trying to prepare for this impending tablet... getting their content ready to output to any channel, converting to XML, etc (many publishing companies keep the 'golden record' of their content as PDF!)

9to5Mac Noob (not verified) | November 19, 2009 - 3:45am

I don't believe that they are frightened of the tablet.  I know of another large publisher that is also preparing their content for the tablet and they see it as a saviour. Print media is dying, it's time to move on and they know it.

9to5Mac Noob (not verified) | November 19, 2009 - 6:32am

Yes they know it... hence moving to kindle, epub, iphone formats, etc.

That being said, they're quite afraid. Print publishing has worked for the last 500 years, and they are quite scared of the industry being turned upside down overnight like the music industry was a few years back.

PeterZ (not verified) | November 19, 2009 - 5:47am

Seth perhaps you should remind J Evans that the Apple tablet is NON-existent as of yet. He's putting a lot of effort into drawing viewers to this site with details of its shipping delays...yes the same product that doesn't even exist.

Not to mention alleging that it just occurred to Apple to completely start over and use OLED screens, as if that hadn't been the plan as long as 2 years ago.

9to5Mac Noob (not verified) | November 22, 2009 - 8:22pm

There getting ahead of the crowd. All news companies should get ready for the change.

9to5Mac Noob (not verified) | November 24, 2009 - 11:01pm

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