Windows 7 breaks Amazon UK (pre-order) sales records

Wed, 10/21/2009 - 6:13am — Jonny Evans
1320

Hmm - looks like Microsoft’s management may get to breathe easy for a little longer on news from the UK that the company’s Windows 7 OS has just become the biggest grossing pre-order ever on Amazon UK.

The software has grabbed the top spot from the last Harry Potter novel and is already significantly more successful than Windows Vista. The OS launches tomorrow.

Amazon.co.uk says the only item to shift more than Windows 7 in the past three months is Dan Brown’s Da Vinci Code follow-up The Lost Symbol. Indeed, pre-orders for Windows 7 in the first eight hours of going on sale outnumbered those of Windows Vista’s entire pre-order period.

Managing director of Amazon, Brian McBride said, 'The launch of Windows 7 has superseded everyone's expectations, storming ahead of 'Harry Potter and the Deathly Hallows' as the biggest-grossing pre-order product of all-time at Amazon.co.uk, and demand is still going strong.”

For all its UK success, Microsoft’s not faring quite as well in the more populous US market - sure, it’s currently in the top three slots, but Ballmer’s boys are bound to be aware that Snow Leopard is the fourth biggest selling slice of software in the US.

PS: Knowing the fate of Microsoft's new OS will offer an interesting insight into Apple's future success tempting Windows users across to the Mac.
 

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Comments

interesting to see. i do

86

interesting to see. i do wonder if amazon places all versions of windows 7 under windows 7 (making it largest pre-order) or if it is a specific version. i still am uneasy about 200 for ultimate (if i have that price right). good thing i'll get it for 30 being a college student. however, although i do like windows 7 compared to xp and vista, i will still stay with snow leopard for mostly everything, mostly because i'm just tired of the "windows experience" (dll, registry, virus scans, spyware scans, etc)

Harry is too cheap!

810

I guess Ms. Rowling should have been charging £114.98 for her book!

How about gross units sold Amazon.co.uk ?

"Over the past three months,

67

"Over the past three months, only Dan Brown's The Lost Symbol has sold more copies than Windows 7, which is an incredible achievement for a software product."

I wonder how many of these copies are for Mac users? Macs running Windows doesn't upset MS, just another market for their OS.

looks like 9to5 needs a pole

66

looks like 9to5 needs a pole "how many mac users have purchased a copy of windows 7 for use in Boot Camp or virtualization" and then calculate the percent of copies pre-orders for mac users.

Well no sh*t when MS is

88

Well no sh*t when MS is basically giving it away for now...

Also a testament to how aweful Vista is.

However it should be noted that 7 is not a bad OS, it is what XP's replacement should have been and I don't blame windows users for wanting to get out of Vista or perhaps finally upgrading from XP if Microsoft is selling 7 cheap on pre-order.

As far as Apple is concerned...well 7 is not Vista and they will have to come up with a different marketing strategy. Bashing Vista worked because it was true and it paid dividends. But simply replacing all those ads but now saying its Windows 7 would be pretty disingenuous. Then again Microsoft only has itself to blame if people think 7 sucks as much as Vista and Apple gets away with claiming it's the same thing--that's what happens when you release such a horrible product. You suffer long term consequences no matter how good your replacement is.

according to amazon prices

57

according to amazon prices they are not giving it away...prices range from 119-200. you can get it for 30 but only if you are a college student with valid email. also your view is flawed. sure apple will need a new marketing strategy but thats what marketing always has been. "new and improved" and most people don't think windows 7 sucks. hence the massive amounts of pre-orders. the only thing that might halt people upgrading include formatting hard drive and 119-200 price range. and even if microsoft is going to suffer long term consequences they still hold 80+ percent of the OS market so no biggie.

according to amazon prices

105

according to amazon prices they are not giving it away...prices range from 119-200. you can get it for 30 but only if you are a college student with valid email. also your view is flawed. sure apple will need a new marketing strategy but thats what marketing always has been. "new and improved" and most people don't think windows 7 sucks. hence the massive amounts of pre-orders. the only thing that might halt people upgrading include formatting hard drive and 119-200 price range. and even if microsoft is going to suffer long term consequences they still hold 80+ percent of the OS market so no biggie.

Not a bad OS?

68

I disagree with your assertion that it is not a bad OS. I contend that it is a bad OS for the same reasons XP is a bad OS. Hard to configure, hard to maintain, no consistency between apps, and non-intuitive UI.

I'll accept that it has security improvements and is stable, but so what? That doesn't make it good. That only makes it "good enough."

i do agree with him, windows

67

i do agree with him, windows 7 works fine, best windows so far (from my POV).

about the adds : i can't remember they said "windows XP" it's just Mac vs. PC.

and : there's no such thing as an "intuitive" UI, that just doesn't exist. not even holding a pencil is intuitive, it's all learned. this is not for windows 7, but if there was a whole new UI, different from any known before, but working great while being fast and efficientl, you shouldn't call it bad just because you have to learn how to use it.

New Name ?

89

Windows Vista 7

Propaganda songs and music

30

Propaganda songs and music have a long and storied history in the PRC and also in Nepal and Pakistan, and they figured prominently in the popular culture of the 1950s, 1960s and 1970s. Many of these 650-175 exam songs were collected and performed as modern rock adaptations for several albums that were released during the 1990s, including "Red Rock" and "Red Sun: Mao Zedong Praise Songs New 000-330 exam Revolutionary Medley". The latter sold 6-10 million copies in China (see the external link on "Rethinking Cultural Revolution Culture"). Most of the older songs praise Mao, the CPC, the 1949 revolution, the Chinese Red Army and the People's 642-533 exam Liberation Army, the unity of the ethnic groups of China, and the various ethnic groups' devotion to Mao and the CPC.

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