Apple TV Overview Updated January 27, 2020

Apple TV

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1,177 'Apple TV' stories

September 2010 - January 2020


First shown in late 2006 and released in early 2007, the Apple TV device has gone through a more substantial transformation than any other Apple product in the past decade. The original model was a stripped-down Macintosh computer with a 40 GB hard drive for playing videos, music, and photos on an HDTV. Apple unveiled a completely redesigned plastic model in 2010, dropping the hard drive in favor of 8 GB flash storage, and in late 2015 the device was updated again with its own tvOS operating system, a slightly thicker design, and an all-new Siri Remote.

The streaming box serves a variety of purposes now, thanks to its tvOS operating system, which has its own App Store. The 4K model and 4th-gen device come with the Siri Remote. Included is a dedicated Siri button that, when paired with universal search on the devices, allows users to easily look up content from a variety of sources with a single search.

Using AirPlay with your iOS device or Mac, you can stream videos, photos, and music directly from your iPhone, iPad, iPod touch, or Mac to your HDTV, as well as mirroring their screens. Under some circumstances, Macs can use a TV equipped with the box as a second display.

With the release of the 4K model priced at $179 and $199 for 32 GB and 64 GB, respectively, Apple has dropped the 64 GB version of the 4th-gen model as it continues to offer the 32 GB model for $149.

New Apple services for TV

At its March 2019 services event, Apple announced multiple things that will appeal to owners of the streaming box. The first is Apple Arcade. The service will allow iOS, Mac, and tvOS users to pay a flat monthly fee and access a bundle of otherwise paid apps through the App Store.

Apple is said to be working with a handful of publishers and developers for the service. With a single subscription, Apple Arcade will give you access to over 100 new and exclusive games. Arcade will be a new area on the App Store, with a new tab along the bottom. The service syncs between all of your devices, and offline playing. There are no ads or in-app purchases with the service. The service will allow access to all members in a Family Sharing account.

The second announcement was Apple TV+. Apple has finally lifted the curtain on its original content television show plans and showed the first snippets today of its own-produced TV shows. The company previewed what it has in a store in a fast-cut montage trailer.

Apple TV+ release date

At its fall event, Apple announced that the service will be released on November 1. New shows will be added monthly.

Apple TV + pricing

At its September iPhone event today, Apple officially announced launch details for its premium TV service. It will launch at just $4.99 per month for a family subscription. Starting on September 10, 2019, customers who purchase any iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

The original shows will be available in the revamped TV app on iPhone, iPad, and its TV set-top box. Apple launched a TV app on the Mac with macOS Catalina. The new TV app/service will also be available for Roku, Fire TV, and various smart TVs as well.

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Apple TV Stories January 27

Apple TV+ currently only offers access to Apple original TV shows and movies, but another report this week suggests that Apple has considered expanding that library. CNBC reports that MGM and Apple have held “preliminary talks” about an acquisition, corroborating a report from the Wall Street Journal last month.

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After lots of praise for its premiere at the Sundance Film Festival, Apple has bought the documentary Boys State. It’s described as a “political coming-of-age story, examining the health of American democracy” and should land on Apple TV+ with the help of film studio A24.

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Apple TV Stories January 24

Apple has been pretty coy about the number of Apple TV+ subscribers, but an analytics company cited by the Wall Street Journal puts the number for the last quarter of 2019 at 33.6 million.

That’s more than Hulu and, for the moment, more than Disney+

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Apple TV Stories January 23

The latest Apple TV+ original series Little America has been one of the best-received shows on the platform so far, holding steady at 100% on Rotten Tomatoes. In a new interview this week, the team behind the anthology series has offered new details on why they picked Apple for the show, and what’s coming next.

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Apple TV Stories January 21

Apple has built up some notable momentum with Apple TV+ in the few short months since the launch of the service, even bringing home some awards. Now a new report from Bloomberg says that the company may use original podcasts to create companion content for Apple TV+ shows and movies.

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Netflix today reported its earnings for Q4 2019, which is the first quarter in which Netflix had direct competition from Apple TV+. In the accompanying letter to shareholders, Netflix took a direct shot at the popularity of the Apple TV+ series “The Morning Show.”

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