Today At Apple Overview Updated February 24, 2020

Today At Apple

Creative and educational sessions offered for free in every Apple Store.

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67 'Today at Apple' stories

June 2017 - February 2020


Today at Apple is a creative initiative offered in Apple’s retail stores around the world with the goal of educating and inspiring customers to go further with their passions and the products they love. Since rolling out to every store in 2017, Today at Apple has grown to offer 250,000 sessions per quarter attended by millions of people.

From augmented reality to photography and music, Today at Apple sessions are shaped by Apple’s latest technologies and customer interests. Apple Stores, in turn, are shaped by Today at Apple. Every recent new store or remodeled space is designed around a session-first experience with a video wall and gathering area known as the Forum. Top locations regularly host exclusive events with local rising artists and established voices in the creative community.

To sign up for sessions near you, visit the calendar on Apple’s website or use the Apple Store app. If you attend a great Today at Apple session, share your photos with us on Twitter or by email.

Today at Apple Stories February 24

March 8 marks International Women’s Day 2020, and Apple is supporting the visibility and achievements of women with special Today at Apple sessions held in select Apple Stores throughout the world. From March 1–31, you can join inspiring female creators in the “She Creates” series to learn a new skill and gain a new perspective.

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Today at Apple Stories February 12

It’s no secret that iPhones have become incredibly powerful mobile filmmaking tools. Countless stunning videos have been produced with little more than an iPhone and a spark of creativity. But you’ve probably never seen a shot on iPhone film quite like Glacier from Vallée Duhamel studio.

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Today at Apple Stories February 7

Photo: Black Girl Festival

At Apple Regent Street in London, groups of young women are gathering together to equip themselves with creativity and confidence. These women are part of Black Girl Fest Academy, a new program developed in association with Today at Apple and supported by mayor of London Sadiq Khan. The academy kicked off in late January and runs for seven months.

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Today at Apple Stories January 28

Today at Apple’s collaboration with top Apple Music artists is returning with new creative music events at Apple Stores across the world. The first for 2020 is a Music Lab: Remix session featuring Khalid.

Beginning January 29, Apple Store visitors can register to get hands-on with Khalid X Disclosure’s upcoming single “Know Your Worth,” and learn how to create their own remix using GarageBand on iPhone. Like all Today at Apple events, Music Lab: Remix Khalid is free to attend.

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Today at Apple Stories January 24

Starting February 1, select Apple Stores across the US will celebrate Black History Month with a special lineup of more than 40 Today at Apple sessions. This year’s lineup highlights creators shaping new cultural narratives through visual arts, photography, poetry, dance, film, and other mediums.

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Today at Apple Stories January 6

Apple is offering new opportunities for illustrators through Today at Apple that combine the creative potential of iPads with popular Apple TV+ shows. A run of exclusive sessions at top Apple Stores will celebrate the craft of poster design.

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